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"The Civic Type R will receive updates this year, including exterior and interior styling changes."
Source: Honda
American Honda Offers Outlook on 2026 U.S. Automobile Business
January 14, 2026
"Nearly all of our Honda and Acura models have been redesigned or upgraded in the last 18 months, giving us one of the freshest lineups in the industry heading into 2026," said Woelfer. "For American Honda, we are focused on delivering the right mix of gas-powered and hybrid vehicles to meet customer demand for affordable, high-value products."
Automobile Sales Highlights
American Honda is maintaining a flexible and balanced strategy to stay competitive and adapt to evolving market conditions. In 2026, to meet customer needs for affordability, the company will increase production of more value-oriented trims of core Honda models (CR-V, Civic, Accord) and gateway Acura models (ADX and Integra).
"With average new car prices hitting record highs across the industry, cost is a growing concern, and we want the Honda and Acura brands to continue to be recognized for delivering incredible value to our customers," said Woelfer.
Following are other product highlights and updates:
Acura
About Honda
Honda offers a full line of clean, safe, fun and connected vehicles sold through more than 1,000 independent U.S. Honda dealers. The award-winning Honda lineup includes the Civic, Prelude and Accord, along with the HR-V, CR-V, Passport, Prologue and Pilot sport utility vehicles, the Ridgeline pickup and the Odyssey minivan. The Honda electrified vehicle lineup, representing nearly a third of total sales in 2025, includes the all-electric Prologue SUV, hybrid-electric Accord, CR-V, Civic, and Prelude, and the fuel-cell-electric CR-V e:FCEV.
Honda has been producing automobiles in America for over 40 years and currently operates eight major auto manufacturing facilities in America. In 2025, around 99% of all Honda vehicles sold in the U.S. were made in North America, with about 60% made in America, using domestic and globally-made parts.
About Acura
Acura is a leading premium auto brand committed to delivering expressive styling, innovative engineering and engaging dynamics, all built on the brand's Precision Crafted Performance DNA. The Acura lineup consists of four models: the Integra sport sedan, and the ADX, RDX, and MDX sport-utility vehicles. The all-electric RSX will join the lineup in 2026. More than 85% of Acura vehicles sold in America in 2025 were made in America, using domestic and globally-made parts.
Important Notice
Although the information included in this press release is accurate as of the date of publication, this information is subject to change at any time without notice. American Honda Motor Co., Inc. assumes no responsibility for updating this information.
Source: Honda
American Honda Offers Outlook on 2026 U.S. Automobile Business
January 14, 2026
- American Honda provides 2026 sales projections and product roadmap for the Honda and Acura brands
- Honda unveils a prototype of the Honda Base Station, a towable travel trailer developed by engineers and designers at its U.S. R&D centers
- Next generation Acura RDX will be a hybrid
"Nearly all of our Honda and Acura models have been redesigned or upgraded in the last 18 months, giving us one of the freshest lineups in the industry heading into 2026," said Woelfer. "For American Honda, we are focused on delivering the right mix of gas-powered and hybrid vehicles to meet customer demand for affordable, high-value products."
Automobile Sales Highlights
- American Honda posted sales of 1,430,577 units in 2025, its best year since 2021, a year over year increase of 0.5%. The sales increase was achieved despite the impact of changes in market conditions and a microchip shortage that contributed to leaner inventories in the 4th quarter.
- Honda CR-V achieved record sales, with the model posting over 400,000 units for the second consecutive year, with hybrid models comprising 54% of sales.
- Electrified models, which include CR-V Hybrid, Accord Hybrid, Civic Hybrid, all-new Prelude and the all-electric Prologue, combined to deliver record sales for the third straight year.
- The company is preparing for a more competitive market heading into 2026, with industry SAAR forecasted in the high 15-million to low 16-million-unit range.
- In 2026, American Honda is projecting total sales of 1.5 million units, up 4% compared to last year.
- Both the Honda and Acura brands are anticipating modest sales increases in 2026, with Honda topping 1.35 million units and the Acura brand targeting sales of around 135,000 units.
- American Honda enters 2026 with a lower-than-average days' supply as the company continues to recover from supply chain disruptions that occurred in the fall of last year.
American Honda is maintaining a flexible and balanced strategy to stay competitive and adapt to evolving market conditions. In 2026, to meet customer needs for affordability, the company will increase production of more value-oriented trims of core Honda models (CR-V, Civic, Accord) and gateway Acura models (ADX and Integra).
"With average new car prices hitting record highs across the industry, cost is a growing concern, and we want the Honda and Acura brands to continue to be recognized for delivering incredible value to our customers," said Woelfer.
Following are other product highlights and updates:
Acura
- The Acura RSX electrified SUV will arrive in the second half of 2026. It will be the first Acura EV model produced at the Marysville Auto Plant in Ohio, on the same flexible production lines that build gas and hybrid vehicles.
- The high-performance Integra Type S will receive exterior and interior improvements.
- MDX will see additional product enhancements in the second half of 2026.
- The next generation RDX, currently under development, will feature the brand's first application of a two-motor hybrid system when it comes to market within the next couple of years. The current RDX, which was introduced in 2018, will suspend production this year. RDX originally debuted in 2006 and has achieved cumulative U.S. sales of nearly 740,000.
- The refreshed 2026 Honda Pilot began arriving at Honda dealerships in mid-December with a significantly larger touchscreen, improved steering feel, a quieter cabin, bold new styling and upgraded safety features. The collection of meaningful upgrades will maintain the Honda Pilot as the benchmark in the midsize three-row SUV category.
- The Honda S+ Shift feature, introduced on the Prelude, will be added to the Civic Hybrid later this year. S+ Shift simulates a performance transmission for an enhanced electrified driving experience.
- The Civic Type R will receive updates this year, including exterior and interior styling changes.
- Honda unveiled a prototype of the Honda Base Station, an all-new towable travel trailer developed by engineers and designers at Honda's U.S. R&D centers in California and Ohio.
- The Honda Base Station is well suited to take advantage of the explosive growth in outdoor lifestyle industry, especially among young families. There are over 80 million campers in the U.S. including 15 million first timers in the last two years.
- Featuring modularity, integrated smart technology, and clever packaging, the Honda Base Station introduces segment-first innovations unique to Honda.
- The Honda Base Station can be stowed in a residential garage and towed by many popular vehicles, including the Honda CR-V, as well as EVs like the Honda Prologue and upcoming Honda 0 Series SUV, while remaining competitively priced in the lightweight travel trailer segment.
- Additional Honda Base Station information can be found here.
About Honda
Honda offers a full line of clean, safe, fun and connected vehicles sold through more than 1,000 independent U.S. Honda dealers. The award-winning Honda lineup includes the Civic, Prelude and Accord, along with the HR-V, CR-V, Passport, Prologue and Pilot sport utility vehicles, the Ridgeline pickup and the Odyssey minivan. The Honda electrified vehicle lineup, representing nearly a third of total sales in 2025, includes the all-electric Prologue SUV, hybrid-electric Accord, CR-V, Civic, and Prelude, and the fuel-cell-electric CR-V e:FCEV.
Honda has been producing automobiles in America for over 40 years and currently operates eight major auto manufacturing facilities in America. In 2025, around 99% of all Honda vehicles sold in the U.S. were made in North America, with about 60% made in America, using domestic and globally-made parts.
About Acura
Acura is a leading premium auto brand committed to delivering expressive styling, innovative engineering and engaging dynamics, all built on the brand's Precision Crafted Performance DNA. The Acura lineup consists of four models: the Integra sport sedan, and the ADX, RDX, and MDX sport-utility vehicles. The all-electric RSX will join the lineup in 2026. More than 85% of Acura vehicles sold in America in 2025 were made in America, using domestic and globally-made parts.
Important Notice
Although the information included in this press release is accurate as of the date of publication, this information is subject to change at any time without notice. American Honda Motor Co., Inc. assumes no responsibility for updating this information.
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