The FL5 Dealer ADM Markup Thread

[Tickle]

Starting the process of shopping for a Type R, but about half of my local dealers show the car as "Your price" (followed by MSRP), only to drop the "market adjustment" upon you when you arrive at the dealer.

This is illegal in CA, so I've started the process of reporting it to the AG, local DA's office and DMV (who purportedly is responsible for sanctioning dealers). The law actually states that people who didn't even see the ad who got charged more than the car's advertised price are able to file for criminal charges and possible compensation.

The other half of dealers around me are rather unethical, but stay within the letter of the law by advertising as "MSRP" or "Call for today's price". The ones that are trying to get an unfair advantage over their competition are the ones that are currently irritating me enough to see if I can make their commercial lives a bit uncomfortable.

I'd recommend that anyone who bought a vehicle with a mark up, but sees that their dealer is advertising it as "your price" at MSRP look into filing a criminal complaint if in CA or if your state has a similar law.

https://www.thelemonlawcalifornia.com/car-dealer-fraud/selling-cars-for-more-than-advertised-prices/
Under California Vehicle Code section 11713.1(e), when car dealers publish advertisements for cars and trucks, and those ads include asking prices, then the dealers are prohibited from selling the advertised vehicles for more than their advertised prices, unless the ads specifically list expiration dates that have passed. Further, Section 260.04(b) of the regulations promulgated by California’s Department of Motor Vehicles further mandates that advertised vehicles “must be sold at or below the advertised price irrespective of whether or not the advertised price has been communicated to the purchaser.”

This unethical and illegal behavior must be stopped. Several local dealers are clearly doing this, thinking that a little disclaimer that "All cars have a Honda accessory package valued from $375 to $7995" is a cover. That would suggest to most viewing the ad that this package is thrown in as a bonus by the dealer, and the "your price" wasn't adjusted...

We'll see what the local DA and state AG say about it. I'll keep you apprised.

Good luck. I think you'll have a better time explaining to a dealer that doesn't have accessories on their car or some crazy package that they should honor the price online because of that law.

I'm not a California dealer, but I am part of a group that shares information about dealer operations, and California dealers are consistently at the top.

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[raynaldfernandez]

Keeler Honda in NY has a new 2023 CW FL5 for MSRP no adds or accessories!

 

[Doublestack00]

Keeler Honda in NY has a new 2023 CW FL5 for MSRP no adds or accessories!

Good to see. Lots of MSRP deals out there now.

 

[Xian]

Keeler Honda in NY has a new 2023 CW FL5 for MSRP no adds or accessories!

I reached out to them today and it’s already been sold. They’ve got a couple of 24’s but have ~$3k in ADM/markup plus fees.

 

[Kril89]

Keeler Honda in NY has a new 2023 CW FL5 for MSRP no adds or accessories!

Screw this dealer. They dicked me around for weeks when I wanted a MSRP deal. Kept telling me about auction prices and they would never sell at MSRP. I knew that had 2-3 more coming and they wouldn’t budge from 5k over. I hope there other ones don’t sell for anything over either.

 

[Mike_R]

I got my msrp type r no add ons! If you’re close to Cincinnati oh, look up Honda East! Ask for Brady. They got a boost blue coming in!

Second for Honda East! They are absolutely fantastic to work with.

 

[callmedh]

A dealership in the Atlanta Georgia area has a championship white on their lot. MSRP + $5000 ADM + $1144 accessory package that they put on every car on their lot. Call Joe Headley at 404-784-1150 and tell him David sent you. I hear that the ADM is very negotiable so give it your best shot.

 

[hhkb]

Just put a deposit down for a MSRP + $199 anti-theft.

Edit: Dealer backed out.

 

[Zone47]

I bought a black FL5 for MSRP but the catch was I had to finance it. It came in just under $50K. The dealer said I can pay it off with no penalty so I plan on paying the car off on the first payment.

I looked at a blue FL5 the day before in Massillion, OH and they had a paper tag in the window next to the window sticker with a 10K markup. She said they would 'work' with me on it. I figured, nah, not going to pay a markup, so they lost out on a sale.

 

[Zone47]

I wish I did as good as you.

Congrats. : )

Thanks. I think upper management wants to see financing or at least a trade in on the books so they generate more money over MSRP. A cash sale is actually a disadvantage these days.

Hey! I lived in Plano! Town bluff and Parker. I miss it.

 

[hhkb]

I have a lead on two CW FL5s at MSRP. I can almost guarantee this as I am in the process of buying one right now and the other two are in transit.

 

[1971Camaro]

I have a lead on two CW FL5s at MSRP. I can almost guarantee this as I am in the process of buying one right now and the other two are in transit.

What year is yours?

 

[1971Camaro]

I’m so happy for the enthusiasts that prices are coming down. Would love to get one used for my kids when they’re driving age.

Hey, can you adopt me?

 

[hhkb]

What year is yours?

2024

 

[BC504]

Royal Honda - Metairie, LA - $10K ADM (willing to negotiate) + $1400 "protection package" (easily removed if buyer wishes, not forced)
Patty Peck Honda - Ridgeland, MS - MSRP + $299 LoJack 12 month subscription

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