PERRIN
Senior Member
- Joined
- Apr 19, 2018
- Threads
- 13
- Messages
- 65
- Reaction score
- 82
- Location
- Hillsboro, Oregon
- Website
- www.perrin.com
- Vehicle(s)
- 2017 Civic Type R
- Thread starter
- #1
Hello and thanks to the CIVICX Community for welcoming our brand to your forum for more than a year!
Your members have become loyal clients and we genuinely appreciate the support! Additionally, we love the opportunity to help this community modify and customize their cars!
Some of you will recall, that when we first launched our products for the Honda 10th gen Civic Type-R and Si, we explained why we had chosen to brand them ALTA. For those not fully familiar, our company began in 1996 specializing in Honda and Acura performance products before transitioning to Subaru WRX products in 2002. I made the decision to take this line to market with the ALTA name, mostly from a desire to bring a bit of personal nostalgia back to a brand of vehicles I had loved with a passion! However, that decision was met with some challenges.
Most specifically our main brand of PERRIN Performance is well known for its high-quality and innovative parts offerings for Subaru, Toyota and Scion. As such our large wholesale distributor network has provided constructive feedback that the Honda parts marketed under the ALTA brand would be much better received as PERRIN Performance. Additionally, we had made a large investment in our www.PERRIN.com website, and not in the www.ALTAPerformance.com site. It became patently obvious that trying to integrate Honda products into the older ALTA website would be cumbersome, and ultimately not provide the results and market penetration we desired. Lastly, packaging of the Honda items as ALTA posed additional problems for our production team.
Recently, our sales, marketing and production department chairs made the pitch to me to change the Honda line of parts to PERRIN. With the wealth of information and feedback from our internal and external customers, it was both a smart, and prudent decision to move forward as PERRIN Performance for our Honda products!
What does this mean to you our valued CIVICX Community member?
Short answer is it means we will continue to produce some truly awesome products for your 10th Gen Civics and instead of interacting with you as ALTA, we will interact with you as PERRIN. Additionally, products will now be found on the www.PERRIN.com website.
Again, thank you all for your support and patronage and we look forward to launching even more products to you this summer! Stay tuned!
Your members have become loyal clients and we genuinely appreciate the support! Additionally, we love the opportunity to help this community modify and customize their cars!
Some of you will recall, that when we first launched our products for the Honda 10th gen Civic Type-R and Si, we explained why we had chosen to brand them ALTA. For those not fully familiar, our company began in 1996 specializing in Honda and Acura performance products before transitioning to Subaru WRX products in 2002. I made the decision to take this line to market with the ALTA name, mostly from a desire to bring a bit of personal nostalgia back to a brand of vehicles I had loved with a passion! However, that decision was met with some challenges.
Most specifically our main brand of PERRIN Performance is well known for its high-quality and innovative parts offerings for Subaru, Toyota and Scion. As such our large wholesale distributor network has provided constructive feedback that the Honda parts marketed under the ALTA brand would be much better received as PERRIN Performance. Additionally, we had made a large investment in our www.PERRIN.com website, and not in the www.ALTAPerformance.com site. It became patently obvious that trying to integrate Honda products into the older ALTA website would be cumbersome, and ultimately not provide the results and market penetration we desired. Lastly, packaging of the Honda items as ALTA posed additional problems for our production team.
Recently, our sales, marketing and production department chairs made the pitch to me to change the Honda line of parts to PERRIN. With the wealth of information and feedback from our internal and external customers, it was both a smart, and prudent decision to move forward as PERRIN Performance for our Honda products!
What does this mean to you our valued CIVICX Community member?
Short answer is it means we will continue to produce some truly awesome products for your 10th Gen Civics and instead of interacting with you as ALTA, we will interact with you as PERRIN. Additionally, products will now be found on the www.PERRIN.com website.
Again, thank you all for your support and patronage and we look forward to launching even more products to you this summer! Stay tuned!
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